Tiger Woods’ Dead Dad In Manipulative Nike Commercial Can’t Spin Tiger’s Profanity, Cursing,Using God’s Name in Vain,Disrespectful and Entitled Body Language at Masters

No matter how much spin is out there is out there with Tiger Wood’s handlers  in trying to resurrect  his image from being a “man whore”, the real Tiger Woods non- manufactured image  is still there . His body language complete with his nasty cursing, his damning God, yelling, grimacing,   self entitled immature spoiled brat entitlement emerged all to see during the Masters.


While people do curse when they play sports, in Tiger’s case his was unacceptable for someone who grew up with the game and knew the rules and the etiquette involved. Also the fact that he knew the world was watching him and every move would be scrutinized also indicates just how self absorbed he is and the fact that he simply  that he just didn’t care.

The fact that he referred to himself in the third person as he cursed “Tiger Woods You suck” speaks volumes as well . It speaks to self entitlement and  seeing himself as a product and an  entity that is above all- Tiger Woods the almighty being  rather than as a regular  person.

Tiger apparently spewed forth  his tirade of profanity  and curses on several bad shots ( three bogeys in four holes on the front line) while staying in contention Saturday at the Masters .


How  dare Tiger use the Lord’s name in vein as he yelled “ God damn it!” after a poor shot off the sixth tee that led to back-to-back bogeys.

In all of his press conferences Tiger has said that he has gone back to his religion his  Buddhist roots. What bullshit!  What hypocrisy!

No Buddhist would use God’s name in vein ever!  They respect everyone and every religion. This is a huge insult and further indication that all of his words in his phony pressers were written by someone else to manipulate the public so that they could view  a new and improved image of Tiger Woods.

I find saying the Lords name in vein equally as egregious as I have found the rest of his despicable behavior.

But there is one thing I completely agree with that Tiger said during his cursing and profanity tirade. He said “Tiger Woods, you suck!: You absolutely do suck as a human being and because you are a deceptive hypocrite!!! You obviously could not live up to the spin of your handlers and minions. You are what you are. And what you are is a man of very poor character.

You need to apologize to everyone for your immature behavior on the greens. Your cursing, and profanity showed a complete disrespect for  the game that made you a superstar. Your using of the Lord’s name in vein was unconscionable. To use God’s name before the words damn it is the worst thing you can say. What does God have to do with your stupid golf game?

If you developed prostate cancer or penile cancer,  I doubt you would be damning God, but rather praying to God that your cancer wasn’t as advanced and that you would receive the best treatment from the best doctors to  to save your entitled and ungrateful life

No matter how well you play golf or whether you win the Masters you have lost it all in my eyes.   .


The one major  thing my wonderful readers have learned about me from reading my blogs is that I am all about the truth and absolutely hate bullshit and spin. I will call it out every time. I hate when people think that the public is stupid and attempt to manipulate them . I AM the public and I resent when anyone is trying to sell me a bill of false goods.

I have said it before and I will keep saying it. The public is NOT dumb!  In fact, the public is brilliant and they are savvy. They are NOT naive, They know it all and they know when they are being used and manipulated.

While spin PR may have worked in the 1950’s and 60’s 70’s and even in the 80’s  when there was little  no internet whatsoever  and people were more unaware and more naïve. Nowadays,  to think that it could work is ridiculous.

Back in the day, the public could easily buy the handsome movie star  Rock Hudson’s who were portrayed as family men when they were nothing of the sort. The studio PR teams would spin their yarn and the public would buy it.

But today things are completely different. Whether  PR teams  are trying to manipulate Kate Gosselin’s image to be the mother of the century and to make her a likeable woman, no matter what they say or what venue the put her in, the real Kate Gosselin soon emerges . Her body language, face, speech and vocal tells say it all. You can’t fake it. You see through it.

The same is now true with Tiger Woods and how his handlers have tried to spin and manipulate  his image, complete with resurrecting his dead father into the PR mix. You cannot manipulate  because if you do you will lose in the long run. Let’s see what Tiger’s spinners did and how it didn’t work.


First his handlers resulted in having Tiger do a series of mea culpa television press conferences. The first one was a disaster with no one believing a word he said and seeing right through the manipulation.

So his handlers sought out two Tiger friendly interviewers, one from the Golf Channel and the other from ESPN, to ask only 5 minutes  of well rehearsed questions.

Everyone saw through that manipulation as well. When Tiger’s handlers saw that people weren’t buying being manipulated with only five Tiger friendly minutes, they decided to go  primetime with  a free for all presser where Tiger was put on the spot and all journalists, not just Tiger friendly ones, could ask a question. They knew they better do something to improve his image before his comeback at the  Masters.


People felt manipulated as Tiger vowed to take a break from golf until he got sorted out. Anyone who knows anything about rehab knows that it doesn’t happen in only 45 days. Tiger is not all better and now ready to play golf. When asked about his rehab and if was going to continue with it, we clearly saw signals of deception. He looked away and hemmed and hawed,

Going back to or continuing with his rehab was the furthest thing on his mind. This translates into “I only went into rehab because my PR handlers and minions thought it may make me look good.” Well guess what Tiger? It didn’t make you look good, It made you look bad because NOBODY was buying your fake rehab.  And certainly after watching your body language where you looked like a deer in the headlights when asked about rehab, you weren’t even buying your phony rehab. It clearly showed all over your face.


There is no question in my mind that Tiger believes he has no problem and that if he wasn’t tied down with Elin there would be no need for rehab. He would just be another “dawg-like” athlete on the prowl.

He verbally  claims to love Elin  more than anyone in the world but vocally with his monotone and facial and  body language belie him. When you really love someone more than anyone in the world your voice has a bounce and a lilt to it. You are not monotone sounding. Also your face radiates that love. Your eyes and your cheeks lift as you smile and show your teeth. You do not frown nor are you mono-faced.

In my view, Tiger knows Elin  clearly detests him and will most likely never forgive him.  She refuses to be seen publically with him, go into his house or take vacations with him and share the same bed according to sources in the know. That doesn’t bode well for reconciliation.

It is not as though Tiger had one indiscretion or two. Instead he had a lot of indiscretions with prostitutes, hookers, call girls, porn stars, and party girls. Even though Rachel Uchitel, a Tiger sex partner who earned millions and millions of dollars to keep her mouth shut and is legally fighting everyone who calls her a hooker or a whore or a prostitute, many believe she will always be considered one of these adjectives in the mind of the public no matter how many legal suits are filed or how much PR spin she does.  Even if she ends up appearing on Dancing With the Stars, people will always see her in a negative light.

Tigers refusal to discuss what really happened that night with Elin and then defensively stating that the press shouldn’t think that Elin did anything wrong – like committing domestic violence is in essence telling us what did happen. His refusal to come clean and telling us that there are things between he and his wife he wants to keep private says it all.


If nothing really happened he would explain why he ran out of the house shoeless with a fat lip, snoring on the ground after he hit a fire hydrant and why Elin smashed his windows out of his Escalade.

But  there is no explanation because the public is NOT stupid!! They can put two and two together and come up with the number four. Most believe that Elin found the text messages, made some calls, a woman answered either Jaime Grubbs or Rachel Uchitel and  then Elin  the  phone at Tiger which hit him in the lip.

They believe that perhaps she wasn’t finished with him and with all of her adrenalin rushing, picked up the handiest object lying around the house- a golf club and began swinging it at him once again hitting him in the mouth only this time knocking out some teeth. (Maybe that is why he is now wearing clear  invisible braces  to splint his repaired  broken teeth.)

He knew the damage a club in the hands of his angry and out of control wife could continue to do so he ran for shelter and safety in his car.

But he didn’t expect Elin to smash out the windows, which took a lot of force.  So  he sped up and ended up crashing.  Then we didn’t hear from Tiger for days when the police tried to interview him but he was not available.

Of course he is going to say Elin didn’t commit domestic violence. If he admitted it, she could go to jail and his kids would suffer and would not be cared for by their mother. The last thing Tiger would want to do is care for those kids fulltime. So he kept mum and sang Elin’s praises.

When all is said and done, the bottom line is that Elin’s no show at the Masters speaks volumes.


Tiger showed signals of deception, anger throughout his man interviews. The fact that he didn’t come clean with what really happened on that fateful night he was found lying in the street and his telling us to  simply read the police report showed his arrogance. There was too many times where he showed his annoyance and insincerity throughout his many PR spin interviews.

The ONLY time Tiger showed ANY realness and connection was when he spoke of his dad.


So Tiger’s  handlers, who were aware of this positive blip in the public’s response, decided to capitalize on the only good thing about Tiger’s interview and the only thing they must have discovered in their focus groups that the public was buying- Tiger’s sincere love and deep relationship with his dad.

That is why they USED footage of Tigers now deceased father’s voice. It erroneously gave the impression that father was talking to his son and asking him why he did what he  did. I thought it was hoaky and was in very poor taste.


I despised the fact that Nike used a dead man and Tiger’s real emotions towards his dad  to manipulate the public in an attempt to pull at their heartstrings so that they would see Tiger in a better light and forgive him for his indiscretions. Their obvious message was poor Tiger lost his dad who guided him and that is why he strayed. PUHLEEEZ!!!! We are NOT naïve simpletons.

Their plan worked  just the  opposite. It was insulting and an example of shameless manipulation. It showed how Nike was willing to go to any lengths to try and sell their product.

Their warped thinking was obviously developed by someone in the Nike organization who didn’t understand the implications of social psychology and public sentiment and human behavior. That is why it had an opposite impact on the public.

The  public was livid  at the thought  that they were being manipulated. The fact that he lost his father and acted that way made Tiger even more reviled because his father did not tech him to act so irresponsibly. Or did he? Was he a role model for Tigers ’bad behavior?

Either way, it raised all sorts of negative feelings. So obviously the father thing didn’t work at all.


Whether you win or lose, it really is how you play the game. If you play the game as an obnoxious self entitled jerk who damns God you have lost the game in my eyes.

No matter if you win the Masters and have another green jacket to keep in your closet, or you gain millions of additional dollars in endorsements if your disrespect someone else’s religion, damn God, or curse away like a spoiled nasty foul mouthed and undisciplined child, you are a loser! That means YOU TIGER  WOODS!  www.drlillianglass.com


5 thoughts on “Tiger Woods’ Dead Dad In Manipulative Nike Commercial Can’t Spin Tiger’s Profanity, Cursing,Using God’s Name in Vain,Disrespectful and Entitled Body Language at Masters

  1. Dr. Glass: Terrific article, as usual! I really enjoy your blog. Were you able to see the interview in which Tiger was asked for his opinion on the Nike ad? I’d love to know what you thought of his body language while he was giving his (obviously spun) answer. I’m wondering if he was enraged on the inside but carefully choosing words and facial expressions to make it look like he was so thankful to Nike for making the commercial.


  2. Once again Dr. Glass, your response was dead on. I hope Tiger continues to play like he did this week-end, and never wins another tournament. He should also lose all his sponsors.

    I wonder when Nike will pick a good person to sponsor. Didn’t they also sponsor O.J. at one time?


  3. Yes, he’s a brat, you nailed it. He wants what he wants when he wants it. And the reason for this self-entitlement? He can put a little ball in a hole sometimes better than can other men. BFD.

    He pitched his little fits, cursing God, and now expects others to see him as remorseful? I really don’t care what he does in his man-whore life, just don’t put yourself then out there as any kind of role model for anyone, don’t try to sell my kids anything.


  4. Dr. Glass-as usual you are right on-I am a golfer as well as my husband and I hve young grandchildren that behave better on the golf course.He ia arrogant and obviously disconnected-Also of interest-the Nike AD WITH HIS FATHERS VOICE WAS NOT A STATEMENT TO TIGER BUT FROM HIS FATHER TO HIS WIFE AT THE TIME. SHAME ON NIKE-WAY TO GO USING THE DEAD-SORRY ABOUT THE CAPS


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